Sandrine Singleton-Perrin shares the story of developing the latest app featuring Sophrology – built especially for Founders.
When I joined the Weave back in 2023 and began working closely with its co-founders, James Cracknell and Adam Roxby, I had no idea that two years later we would be launching an app for founders that would not only support wellbeing but also feature Sophrology at its core. And don’t get me wrong—the journey hasn’t been straightforward! FounderThrive is still at its early stages and not yet the full expression of the vision we hold. But it is here. It is real. And that alone is something worth celebrating.
FounderThrive is built around a simple yet often overlooked truth: a stronger founder makes a stronger company. Founder First; Business Second. Without the former, the latter doesn’t stand a chance. As James points out, “Founder Burnout is an existential crisis, if the founder goes, the dreams, vision and aspirations go with them”.
Our philosophy is not a slogan but a daily practice. Anyone who has built a business knows that the journey is not linear – it is demanding, messy, and emotionally intense. Founders are asked to be everything at once: visionary, strategist, leader, decision-maker, and often their own support system. Too often, wellbeing slips to “later”, and by the time the warning signs appear, habits are already formed, and the cost is high: burnout. In fact, 54% of founders are on the verge of quitting at any given time.
This is why we created the FounderThrive App, now live in its phase one. It is designed to offer the kind of support founders can genuinely integrate into their busy, messy, unpredictable reality—not as an aspiration, but as a daily companion. And anyone familiar with Sophrology, knows how brilliantly the practice lends itself to this. It is practical, accessible, and scientifically grounded. Even a few minutes a day can improve nervous system regulation, emotional resilience, and mental clarity—crucial qualities when decisions affect people, cash flow, and the future of the business.
Alongside Sophrology, the app brings in additional pillars of sustainable wellbeing—Sleep, Nutrition, and Movement. I want to give special mention to Joey Romeu, whose expertise in nutrition, and experience supporting entrepreneurs and leaders, has shaped some of these pillars in a way that is grounded, realistic, and founder-friendly.
FounderThrive is truly a team effort, blending different skills, perspectives and lived experience to support founders in a holistic, human and practical way.
It has been great fun and enriching for me to work collaboratively with everyone, including the Tech professionals from RecreaX, who have worked tirelessly to help to make this project happen.
Ultimately, FounderThrive treats founder wellbeing not as a “nice to have” but as business infrastructure. When founders are grounded, nourished and clear, the whole organisation benefits. This is only the beginning—and we can’t wait to see how it evolves.
The full version of FounderThrive gives founders access to:
- The Mind–Body pillar, with a series of Sophrology practices to help them to relax, recharge, and refocus
- Unlimited access to the Sleep, Nutrition, and Movement pillars, each offering curated audio sessions guided by our qualified Sophrologist and specialist nutritionist.
- Scientifically designed original music via feed.fm, crafted to enhance focus, recovery, and energy throughout the day.
- Structured daily check-ins to track sleep, energy and focus, complete with personalised reports to help spot patterns early.
- Daily quotes, tips, and affirmations to encourage mindset and motivation
- A private space to journal, reflect, and process thoughts at the end of the day
- 90 days FREE access to The Weave’s 1% Club, an opportunity to elevate Founders’ growth and success from day one.
- And more, with new content added regularly
If you’d like to experience the app for free, join us at the very beginning of this evolution, test it with us, and share your feedback:
👉 FounderThrive App | Empower Founders Today — The Weave